Wednesday, September 11, 2013

Wait, Who's the Boss Here? You'd Be Surprised

Wait, Who's the Boss Here? You'd Be Surprised 


You're the boss. You set the rules. Your employees are dependent upon you. You are the one taking the financial risk in running this business. Therefore, you can do and say what you want, and make whatever rules you want. Cancer is not an excuse.
You just read that right. Employees at a Rochester, New York store got fed up with a district manager and closed the store in the middle of the day, leaving a nasty note proclaiming the manager's faults. The sign reads:
"Dear Jamie, Since you decided to say ' cancer is not an excuse' and think it's ok to swear at your employes like you do ALL the time...WE QUIT. *THIS is why you can't keep a store manager longer than a year. YOU ABUSE your roll and staff Enjoy the fact that you lost a store manager, co-manager and key holder in the middle of back to school. Think next time you treat people the way you do. We aren't allowing it Any More."
This, you may say, is a small retail store, and the signatories, (Nikki, Jess and TJ) are probably young adults--or even teens. Your employees are adults who need their jobs, and would never do that type of thing to you. Well, it's true that this type of thing doesn't happen all that often, but that doesn't mean you can behave like this district manager and get away with it.
You can treat your employees horribly and then expect that they'll stay with you forever and work hard when they do. And don't think that they don't notice when you nitpick their time cards, play favorites, or intrude into their personal lives. They do, and they hate it.
Many managers and business owners put their best efforts into recruiting the best, but as soon as the employees are on board, somehow forget that they have hired actual humans. Not only humans, but humans with options. Because when you recruit the best, other people want them as well.
And it's not just about not being a jerk. It's about doing the right thing for your employees, which is, coincidentally, the right thing for your business.
Talent acquisition leader Mike Schuler warns managers: "While just about all managers are highly proficient in the function they manage, many don't spend nearly enough time truly engaging and developing their direct reports. An annual performance review is not the answer!"
It's not just about hitting that sales number, or meeting that client deadline. It's about developing your people so that hitting that deadline becomes easier and that the overall skill in your workplace increases. It's worth your time, money, and effort to develop your employees.
Your employees can make or break your business. Employees treated correctly will do whatever it takes. Employees who are treated poorly will only put up with you for as long as they have to. Your employees have a tremendous amount of power, even if it's your signature on the checks.



By: Suzanne Lucas


Source:  Inc.

Friday, September 6, 2013

The Deepest Source of Motivation

The Deepest Source of Motivation 



For decades, bosses have assumed that the best way to motivate workers is by promising financial gain and threatening financial loss. With one hand they dangle a carrot of more pay while brandishing in the other, the stick of "get to work or you're fired."
However, according to a recent article in the New York Times, research in organizational psychology strongly suggests that people are more innovative and more successful when motivated by a desire to help other people.
This is a vast departure from the management theories of the past which have assumed that success in business is "the survival of the fittest." Under this way of thinking, helping others is a waste of time and effort... except insofar as it's self-serving.

What Do You Like Best About Your Job?

Over the past 20 years, I've interviewed hundreds of successful people, mostly top executives and top salespeople. I start nearly every conversation with a simple question: "What do you like best about your job?"
In every case, these highly-successful individuals have responded to that question with some variation of: "I like helping people." When I probe, I usually discover that they're not just talking about customers. They want to help coworkers, too.
When I look at the different types of writing I've done in my life, there's no question that I've been happier, more productive, and more innovative in exact proportion to the likelihood that what I'm writing will help others be more successful.
I'll bet if you honestly review the jobs you've done in the past, and the job you're doing right now, you've accomplished more when you were certain that you were helping others than when you weren't quite sure.
The lesson here is simple: when you focus on helping others rather than helping yourself, you draw upon your deepest sources of motivation. It frees your creativity and energy while developing simultaneously developing both empathy and patience.
It's not a dog-eat-dog world out there. It's a "let's make this happen together" world.

By: Geoffrey James


Source: Inc.


Tuesday, September 3, 2013

The Top 5 Things You Should Never Do At Work

The Top 5 Things You Should Never Do At Work


I had an 18-year corporate career in publishing and marketing that was highly successful on the outside, but on the inside, it was not.  I rose to the level of Vice President and managed multimillion-dollar budgets and global initiatives, but throughout my career, I faced a number of excruciating experiences of gender discrimination, sexual harassment, work-life balance failures, chronic illness and exhaustion, being sabotaged and betrayed by colleagues, and the continual nagging feeling that I was meant for different work (but simply couldn’t figure out what it was).
And I made a great number of huge mistakes.  I did some important things right too, but my missteps were legendary (at least in my own mind).  When I look back on my 30 years of working, and the careers of the hundreds of folks I train, coach and teach, five blunders stand out from all the rest as the most negative, damaging, and irreversible in your career and professional life.
The 5 things you should never do at work are:

1. Speak, behave or quit out of rage or revenge
Most people spend more hours at work than anywhere else, so it’s normal and expected that we will experience the full gamut of emotions while engaged in our work.  I’m all for bringing our whole selves to work as well, and being as authentic, honest, and transparent as humanly possible at our jobs.  That said, I've watched the inevitable destruction of losing control of your emotions and acting out rashly and impulsively from rage or despair.  
For example, in my early 20’s, I screamed an obscenity at the top of my lungs to my boss who I felt was harassing me, and I did it in front of the entire office.  He had no choice but to fire me. Thankfully, I had another job offer in the wings so the damage was not too serious.  While it felt fantastic (for one split second) to swear at him, what has stayed with me over time is the shock and shame of how out of control I felt during that time. I vowed never to lose it like that and act out of rage or fury again. If you act impulsively and rashly at work, you will likely lose much more than your self-respect.
2. Backstab your colleagues
I’m astounded at how many people today feel completely comfortable ridiculing, disparaging or undermining their colleagues, co-workers and even their friends.  I used to be that kind of person – talking behind someone’s back if I felt they were behaving poorly, meanly, or less than professionally.  I learned later (in my therapy training) that this is called triangulation – telling a third party about something that makes you anxious or upset instead of dealing with it head on with the individual in question.   Why do we do that?  Because we don’t have the courage and fortitude to address the problem directly, or we feel it just won’t work out if we do.  It relieves our anxiety to share the problem, but it does nothing to resolve it.
Other folks may call this “gossip” (gossip, by the way, is another “must not do” in the workplace). But backstabbing your colleagues is a special brand of negative behavior because it aims to hurt.  And when you desire to hurt others, it will be you who suffers.  In one job, I backstabbed a colleague because it seemed that she received all the accolades, promotions and perks because of her beauty and her obsequiousness to our bosses.  All of that might have been true, but trying to take her down behind her back didn't work.  That behavior never will, in the long run.  You’ll only embarrass and humiliate yourself and it will come back around to bite you eventually. 
3. Lie
We tell lies most often when we think that the truth will hurt us somehow, or when we want to avoid facing the consequences of our truth.  The problem with lying is two-fold: 1) When you tell yourself you’re not capable of facing reality or dealing with the consequences, you make yourself right – you’ll grow less powerful, capable, bold, respectable, and trustworthy over time, and 2) the lies you tell must be perpetuated, which is exhausting and drains you from vital energy you need to reach your fullest potential.
If you have told lies at work – about your skills and talents, experience and background, about the status of work you’re overseeing, or about who you are and what you are capable of, I’d highly recommend taking a long, hard look at what you’re afraid of, and instead of keeping up the front, get in the cage with those fears and begin working through them.
4. Proclaim that you’re miserable
Just the other day, I was  talking to a former client who had marched into her boss’s office that week and shared that she was miserable at work and volunteered for a severance package.  I've done that myself – been so unhappy at work that I put my hand up for a package.  I didn't get it, and neither did my client.  After sharing that news and not receiving the package, you’re stuck in a deeply unsettling situation of the employer knowing you’re a terrible fit for your role.  There are a few specific instances where this might be the right move, but in general, sharing that you hate your job is not the way to go. 
But what if it’s the truth? My father used to say that there are 10 different ways to say anything, and I think he’s right.  Phrases like “miserable,” “unhappy,” “fed up,”  “ready to leave,” and “need to go” are not helpful when you’re talking to your colleagues, bosses, or HR staff. 
What is the better way? Talk about what you’re great at and love to do, what you've accomplished, and what you’re ready for.  Share your work highlights and new directions you’re excited and committed to take your career, and discuss your plans and desires for growth and change.  Open the door for new opportunities at your current employer that will expand our skills, your resume and your talents.  Try to find ways at your current job (where you’re already getting paid) to grow, stretch and build yourself.  Explore every option available to you for becoming what you want to without walking out in anger and disgust.  Your employer might very well be able to sponsor and support your growth and change, but it won’t happen if you stomp in and say “I’m miserable and it’s your fault.”
5. Burn bridges
Literally the biggest lesson I've learned in business is that success is all about relationships.  It’s truly about who you know, and how they feel and think about you (and how you make them feel).  I’m not saying that your amazing talent and skill isn't important. Of course it is.  I am saying that we don’t thrive and succeed alone.  We need other people.  And these people are not just our former bosses – they are people who reported to you, teamed with you, shared coffee and drinks with you, took training sessions with you, got yelled at alongside of you, and weathered tough times with you.
Every single one of your relationships is vitally important to you and your future, so craft them with care.  Avoid people you don’t trust or like, but don’t burn bridges.  After 30 years in business I've seen that there are hundreds of people we interact with daily who eventually could become our strongest allies, advocates and fans, if we protect and nurture our relationships as the key, enriching asset they are.


By: Kathy Caprino


Source: Forbes

Why Donald Trump Loves To Be Hated

Why Donald Trump Loves To Be Hated


New York attorney general Eric Schneiderman is the latest target of Donald Tump’s vitriol. He’s leading a $40 million lawsuit against Trump University, accusing the professional development program of persistent fraud, illegal and deceptive conduct, and violating federal consumer protection law. Instead of remaining silent, as some publicists would advise in the face of such a major lawsuit, Trump fired back, calling Schneiderman  ”a political hack looking to get publicity.”
Donald Trump is a real estate tycoon, reality TV show star and potential political candidate – and he’s one of the most derided men in America.  He didn’t stumble into this reputation. In fact, he’s built his personal brand on being provocative. With almost 2.5 million Twitter followers, and more than 680,000 likes on Facebook, Donald Trump thrives on controversy, attracting a huge audience by churning out vitriol about everything from the rising power of China to the plummeting reputation of baseball star Alex Rodriguez. Donald Trump has his name on a lot of high-rise real estate, but none of it compares to the towering brand he’s constructed by spewing rage.
In my new personal branding book, Ditch. Dare. Do!, my coauthor and I say,”Don’t be wishy washy. Take a stand and know that some people may not agree with you.” Has Donald Trump taken this advice too far? For his audience, definitely not, but his successful use of negative messages is fascinating. Strong brands often repel as much as they attract. And Donald Trump is the master repellent.
His brand is built on an ever-growing list of enemies dating all the way back to the ’80s. Spy magazine, co-created by Kurt Andersen and Graydon Carter, was packed with sharp words for The Donald, who became the notorious “short-fingered vulgarian” in their relentless spoofs. That was a crucial time for the emerging Trump brand. Not many entrepreneurs can handle being a punching bag. Trump turned every jab into gold. 
Fast-forward to the twenty-first century. Twitter and other social media have amplified the platform, making Trump’s rage a phenomenally prominent attribute of his brand. But social media simply turbo-charged an image that was already built for speed.
Of course, vitriol is a two-way street. Donald Trump invites it, knowing full well that his unrestrained attacks of others brew the contoversy that surrounds him.
Donald Trump strengthens his brand every time he denounces, criticizes, bullies, and berates others. Some assumed this was just part of the shtick he developed for The Apprentice. Not so: the acerbic Trump brand was built on real-world acrimony.
Here are a few other classic targets of the wrath of Trump:
  • Barack Obama: A vocal contributor to the birther conspiracy against the President, Trump declared that Obama’s reelection was “a sham and a travesty.”
  • Rosie O’Donnell: “She is an average talent who is out of touch with reality, a total loser.”
  • Arianna Huffington: “Unattractive both inside and out.”
He has also traded barbs publicly with Jerry Seinfeld, Cher and countless others. It makes you wonder if his to-do list looks like this:
  1. Post daily rant against Hollywood.
  2. Write ten razor-sharp tweets.
  3. Make snarky political comment in public.
  4. Keep it pithy. Oh wait … that’s Bill O’Reilly’s line.
Earier this year, an Esquire magazine headline asked, “Why do we all hate Donald Trump so much?” The article’s author, Stephen Marche, answered the question this way: “Here I think is the true source of why Donald is so intensely hateable, why he is the only person on Twitter everyone is allowed to swear at. It’s not the narcissism, the shallowness, the stupidity, or the obliviousness. It’s that he’s getting away with it.” Whether you love him or love to hate him, you have to admit that he not only gets away with it – he’s mastered it.




By: William Arruda


Source: Forbes

Monday, August 26, 2013

16 Things You Should Do At The Start Of Every Work Day

16 Things You Should Do At The Start Of Every Work Day


The first few hours of the work day can have a significant effect on your level of productivity over the following eight—so it’s important you have a morning routine that sets you up for success.
“Having a good start to the day where you have greater control is critical in achieving better results, and ultimately greater career success,” says Lynn Taylor, a national workplace expert and author of Tame Your Terrible Office Tyrant; How to Manage Childish Boss Behavior and Thrive in Your Job. “How you begin your morning often sets the tone and your attitude for the day. It can also derail or direct your focus. If you remain committed to good morning work habits, you won’t fall prey to feeling unproductive and distracted at the end of the day or week.”
With the help of career and workplace experts Taylor, David Shindler, Michael Kerr, Anita Attridge, Alexandra Levit and Michael “Dr. Woody” Woodward, I compiled a list of 16 things all workers should do when they get to work each morning.
Arrive on time. This may be obvious to most people—but some don’t realize that showing up late can not only leave a bad impression, but also throw off your entire day. “Getting in on time or a little early helps your mindset for the day and helps promote a feeling of accomplishment,” Taylor says.
Take a deep breath. “Literally,” says Michael Kerr, an international business speaker, author and president of Humor at Work. “And do something to focus in on the here and now.” Many people come into work harried because they don’t leave enough time at home to deal with “home stuff,” he says, “and then they’ve barely survived another horrendously stressful commute, and then they dive into the madness.” Slowing down, taking a moment to pause, and creating a routine around centering yourself can work wonders, he adds.
Michael “Dr. Woody” Woodward, PhD, organizational psychologist and author of The YOU Plan, says after the deep breath, give yourself a few minutes to meditate and get settled in.“This is a good way to set the tone of the day,” he says. “Don’t allow yourself to be bum rushed by frantic co-workers lost in their own confusion. It’s not unusual to wake up to a long backlog of e-mails just screaming for your attention. The challenge is taking a moment for yourself before diving head first into your day.”
Woodward says he has worked with executives who mediate 10 minutes every morning before they even think of looking at an e-mail or taking a call. “There is a tremendous power in mediation when it comes to settling your mind. Starting off your day right is really about setting your own tone and meditation is a great way to begin.”
Eat a proper breakfast. “Breakfast truly is the most important meal of the day to help us down the path of not only being more physically fit, but also to have the mental energy needed to tackle your workday,” Kerr says.
Start each day with a clean slate. You may have to attend to projects or discussions that rolled over from the previous afternoon—but try to treat each day as a fresh one, says David Shindler, founder of The Employability Hub and author of Learning to Leap. “Leave any crap from yesterday behind, tap into what’s happening at the outset of the day, get organized and ready or hit the ground running, if that’s what is needed,” he says.
Don’t be moody. You’ll want to pay attention to your mood and be aware of its effect on others. “First and last thing in the day is when emotional intelligence can have the greatest impact,” Shindler says. So if you’re not a “morning person,” try to suck it up and have a positive attitude when you arrive at the office. Grab a second or third cup of coffee, if that’s what it takes.
Kerr agrees. “Your first hour at work can set your ‘attitude barometer’ for the rest of the day, so from a purely emotional point of view, I think it’s an important part of the day,” he says. “One morning grump can infect an entire team and put everyone on the wrong footing.”
Organize your day. The first hour of the work day is the best time to assess priorities and to focus on what you absolutely need to accomplish, Kerr says. “Too many people get distracted first thing in the morning with unimportant activities such as diving right into their morass of e-mail, when there may be a whole host of more important issues that need dealing with.” Make a to-do list, or update the one you made the previous day, and try to stick to it. However, if your boss has an urgent need, then it’s OK re-shuffle your priorities within reason, Taylor adds.
Anita Attridge, a career and executive coach with the Five O’Clock Club, a career coaching organization, says when you prepare your morning to-do list, determine what must be done today and what can be completed tomorrow, and prioritize accordingly. “Also determine your peak working time and plan your schedule accordingly,” she says. “Use your peak time each morning to do the most important tasks.”
Be present. Even if you’re not a morning person, you need to be awake when you get the office. Especially if you’re in a leadership position, it’s critical to be present, mentally and physically, and to communicate. “One of the biggest office pet peeves I hear from employees is about how their immediate supervisor just blows by them in the morning without so much as a smile,” Kerr says. “Taking the time to connect with your team members is essential, and doing the seemingly small things–making eye contact,  smiling, asking them about their night,  and checking in on what they may need help with–helps you as a leader take the pulse of the team, and helps set the tone for all the employees.”
“Once you start checking e-mails, it’s a click away from watching the funny video someone forwarded you, which then sucks you into the abyss: checking the sports scores on line, the news headlines, the stocks, et cetera, and before you know it you’ve been watching a cat play the drums for twenty minutes and, like a poorly planned Oscars ceremony, your entire schedule is already thrown off before you’ve even begun your day.”
Listen to your voice mail. Most people jump on the computer and ignore their phone. “While office voice mail is indeed becoming antiquated as people rely more on personal cell phones, Blackberrys and e-mail, some people do leave voice messages, and if you ignore them, you could miss something important,” Levit says.
Place important calls and send urgent e-mails. If you know you need to get in touch with someone that day, place the call or send the e-mail first thing in the morning. If you wait until midday, there’s a greater chance you won’t hear back before you leave the office. “There’s nothing more frustrating that trying to complete something and not having access or answers from people you need because your day time hours were lost on other matters,” Taylor says. “If you have your questions ready and your e-mails fired off during early peak hours, by the end of the day you should have what you need.”
Take advantage of your cleared mind. “Many people feel that their brains function best in the morning, and that morning is when they are most creative and productive,” Kerr says. “Consider whether you are making the best use of your brainpower and plan ‘high brain’ activities in the morning.”
Mix things up from time to time. Some people like order and are habitual—but others like variety and change. “For them, my advice is to shake things up occasionally by sitting somewhere different (if you have the choice) so you get a different perspective; go walkabout first thing and be visible to people in other spaces, both from a social point of view and as an alternative to picking up the phone,” Shindler says. “Small things that can energize you from the off and can positively impact you and the office dynamics.”
Plan a mid-morning break. “This is the time to assess where you and take time to revitalize yourself so that you can keep your momentum going,” Attridge says.
Check in with your colleagues. “A quick 5 to 10 minute team huddle can also be an effective way for many people to start their day,” Kerr says. Make it a short meeting, with no chairs, have everyone share their top goal for the day, and share any critical information the rest of the team absolutely needs to know, he says. “Doing the huddles helps people focus and more importantly, connects everyone with the team. And by sharing your goals for the day publicly, the odds of achieving them rise substantially.”
Organize your workspace. Clearing off the desk and creating a neat workspace sets a tone for the rest of the day, says Alexandra Levit, the author of Blind Spots: The 10 Business Myths You Can’t Afford to Believe on Your New Path to Success.
It can also help avoid confusion. “While most communications are through e-mails and texts, if your boss or co-worker stopped by looking for you and left a sticky note about a last-minute meeting occurring in ten minutes, and it’s sitting on a mound of mail or papers, you’re already behind the eight ball,” Taylor says. “Also, for many, it’s difficult to think clearly, easy to forget important reminders, and just plain stressful if you feel you’re fighting the battle and the tornado of mail or paper is winning.” Ideally, you’d clear whatever you can out the night before so you can have a fresh start before you even turn on your computer in the morning. But if not, make sure clearing your desk takes precedence over things like checking e-mails and chatting with co-workers in the morning.
Remind yourself of your core purpose at work. “As corny or as trite as this may sound, I’d suggest that you take a moment each morning to remind yourself of your core purpose at work,” Kerr says. Connecting to a sense of purpose is one of the most powerful motivators there is, and taking just a moment each day to reconnect to what truly matters in your job and what you are ultimately trying to achieve and for whom, can help you feel more motivated and help you focus on the priority areas in your work.
Don’t be distracted by your inbox. This one is difficult for most people—but the experts agree that you shouldn’t check your e-mail first thing in the morning. If you do, only read and respond to messages that are urgent. “Priority-scan your inbox,” Taylor says. “Not all e-mails were created equal. Hone your ability to quickly sift the wheat from the chaff and address what must be answered on an urgent basis.”
Attridge agrees. “Only respond immediately to the urgent messages so that you control your morning activities.” There will be time during the day to respond to the less urgent e-mails.
Why must you put off checking e-mails? “For far too many people, e-mail and the web can serve as huge time-wasters and distracters, particularly in the morning,” Kerr says.
If you’re stuck in a routine that doesn't include these must-dos, it may be worthwhile to re-examine your habits and make some changes for enhanced career development, Taylor says.
“Habits are created out of having regular cues that prompt a routine, which then eventually become our habits,” Kerr adds. The morning is the perfect time to create some critical habits that will, over time, become routine and help you be more focused and productive.
“I know my morning routines are critically important. They help me focus and build momentum,” he says. “I’m a big believer in thinking about the start of your day the night before.”
Taylor adds that it’s also helpful not to be too tied to your routines or rigid plans. “Expect the unexpected, allow flexibility, and look at the big picture in what your productivity will look like end of day. You’re likely to be thrown a curve–you might not check off all your initial to-dos. But you can take pride in your ability to handle the unforeseen.”


By: 


Source: Forbes

Friday, August 23, 2013

Why 401(k)s Fail: Employees Are Really Confused


Why 401(k)s Fail: Employees Are Really Confused


Suppose you bought a complicated electronic appliance and you couldn't make heads or tails of the instructions. Would you be more or less likely to use it on a regular basis?
For all of you who've fumbled over VCR or DVR manuals, you know exactly what I’m talking about. When it comes to retirement plans, the situation is far worse.
In a Charles Schwab survey released today, more than half of those surveyed said “401(k) investment information is more confusing than health benefits.”
There’s a tremendous amount of frustration out there in 401(k) land, and it’s not getting any better as Americans struggle to save for retirement. Here are some other key findings of the Schwab survey:
* Nearly half of those polled don’t know what their best investment options are.
* One-third feel a lot of stress in choosing their investment options.
* Ninety percent say they are “on their own” when it comes to funding retirement.
For some reason, the creators of most 401(k) plans forgot to write an intelligent owner’s manual.
There are too many choices. Allocation is difficult. How do you match the right fund combination to your age, risk tolerance and job security? Some employers provide guidelines, but it’s inadequate when presented with a list of more than a dozen options.
The dominant emotion in 401(k) discernment is decision anxiety. We don’t know what the right decision is, so we default to bad choices. How can this be fixed?
There needs to be mandatory workplace education on how to make the best choice.
If employers want to stay in the retirement planning business — and I’m not sure they should — they need to step up to the plate to offer customized advice. If not, we need a broad-based universal plan that’s not linked to employment that stresses automatic saving and prudent allocation. Unless this happens on a nationwide basis, most of us will be stuck with financial appliances we don’t know how to operate.




By: John Wasik


Source: Forbes


Monday, August 19, 2013

To Succeed, 'Solve a Real Problem'

To Succeed, 'Solve a Real Problem' 

TED speaker and CEO of Ecovative Eben Bayer told Business Insider that his Mushroom Tiny House is finally generating conversation in the world of construction and furniture, but it took a while for the Ecovative team to understand how to build momentum around their idea.
"I think early on ... we were two people, getting overwhelmed when we were taking off. What we needed was bodies. We were very willing to get anyone and put them in any role," Bayer said.
"It took us a while to learn that, ‘hey, you’re really good in sales. why are you washing trays outside of the building?’ or ‘you’re a great engineer, why do we have you doing accounting?’ I think if I would have understood that earlier, we could have moved faster in the beginning."
Having received considerable press after his 2010 TED talk, which focused on using organic instead of synthetic materials, the CEO realized that people were also paying attention to his vision for the future, a big vision that starts with the tiny house.
Bayer said the house is the first step in changing an entire industry. 
"What the tiny house for us represents is not this hippie-green living out in the woods type of thing, but a building system in a factory where you’re building full modules of rooms and shipping them to huge complexes," he said.
His company, as well as certain components of the tiny house construction, revolves around the use of mycelium--the vegetative part of fungus. Though unproven in large construction, the organic material sounds promising.
As described on the company web site:
Ecovative uses mycelium (mushroom “roots”) to bond together agricultural byproducts like corn stalks into a material that can replace plastic foam. Mushroom Insulation grows into wood forms over the course of a few days, forming an airtight seal. It dries over the next month (kind of like how concrete cures) and you are left with an airtight wall that is extremely strong.
As described by Time:
It's nontoxic, fireproof and mold- and water-resistant, and it traps more heat than fiberglass insulation. It's also stronger, pound for pound, than concrete. 
Mycelium construction is supposedly cheap, eliminating the need for studs and other construction materials, while providing excellent insulation.
Before any skyscraper builders sign on, however, Bayer has to convince the world that his vision of the future, founded in his work with mycelium, is safe and practical.
"It has all the sort of normal things as a house to keep it from getting too wet and things like that, and our material, when adequately protected from the environment, is quite resilient," Bayer said. "We tested those kinds of properties in the lab and found out it was pretty good. We want to confirm when you do a full size building, you’re still pretty good."
While Bayer would have liked to grow more quickly in the beginning, the six-year-old company has already solidified partnerships with impactful companies like Dell and Crate & Barrel, selling biodegradable packaging.
And despite Ecovative's growth timeline, Bayer maintains the perspective that tackling substantive issues is a worthwhile cause. 
"Solve a real problem, something that’s real and important. If you’re doing that, there’s a greater chance of greater success. Secondly, be tenacious and resilient.”



By: Business Insider

Source: Inc.